About the cream
Updated: Jul 25, 2020
Marketing and advertising brainwashing has got us confused. Many companies have being using cosmetics and perfumery terminology in a very inaccurate way and have got us all confused. I've been willing to write this post for a long time, specially for those who do like a proper use of the language and want to know what they are buying or what it is supposed they should've been buying. So let's get started with creams:
A cream is a formulation based on a emulsion of water (or water like liquid like a hydrosol) and vegetables fats (oils, and butters) with waxes. The proportions of the 3 elements may vary depending on the consistency you're looking for and the final result. Balm, ointment, lotion, cream, salve, liniment, rub, gel, emollient, unguent, balsam, moisturiser, and pomade refer all to a creamy substance made to restore, protect and or heal the skin.
The main difference between them lies in the making process and the proportions used. We normally use the word balm, balsam, ointment, salve and liniment to the formulations that contain a higher amount of wax and are specifically tailored to treat skin issues as these names suggest us more healing properties than the others.
We refer to lotion, cream, moisturiser, and gel when we talk about formulations that mainly treat common skin conditions. Those subjective differences are ok, fine. But, what happen when we say "body butter"?