• Words by Sonia

Four Tricks To Make Perfume Last Longer

Updated: Jul 24, 2020

I define myself as a perfume lover. I think it’s so cool to have a signature scent that defines who you are; one that people remember you by.

A woman's perfume tells more about her than her handwriting

Christian Dior

Scent is the most powerful memory trigger. Our sense of smell is more complex than you might think. Your nose contain thousands of olfactory nerves.

While your tongue has the ability to taste sweet, sour, salt, and bitter, it is your sense of smell that creates all the delightful flavours you experience. The olfactory bulb is part of your brain's limbic system, which is not under conscious control. The limbic system controls digestion, libido, and emotions. So, it's not your imagination that scents evoke emotions. Aromas actually trigger the release of chemicals in the brain that create a feeling of well-being. Scientists say your body's response to an aroma takes just four seconds. Besides, the smell is the oldest and most primitive sense and therefore the olfactory memory is the strongest in our "emotional brain".